If you’ve made any payments with a chip card, you’ve probably had awkward moments — those long seconds after you’ve inserted the card and everyone behind you is (literally or metaphorically) tapping their foot, waiting for the card to be processed.
Today, the company is announcing that it’s shaved even more time off, and that Square Readers can now process chip cards in two seconds. To achieve this, it says it’s worked closely with payment partners — and it’s also streamlined the process so that you can remove your card as soon as it’s read, without waiting for the response from the card issuer.
In contrast, when the Wall Street Journal timed chip cards in over 50 transactions a couple years ago, it found that the average processing time was 13 seconds. Those extra seconds might not sound like much in theory, but again, if you’re in a hurry or you’ve got a line of people behind you, the wait can be painful.
Plus, it sounds like this can make a real difference for businesses. In the announcement, Regan Long, co-founder and brewmaster at Local Brewing Co., said that with his brewery’s location near the Giants’ AT&T Park in San Francisco, there’s usually “a rush of customers all ready to close out their open beer tabs at the same time.”
“With Square’s chip card reader update, we’ve cut processing time in half — helping us keep customers happy and on their way to catch the first pitch,” he added.
In addition to faster chip card processing, Square is making another speed-related announcement: With the latest update, Square’s free point-of-sale app will allow sellers to skip collecting signatures if they choose.
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