Facebook launches Fb.gg gaming video hub to compete with Twitch

Facebook wants a cut of the 3+ hours per week that young adult video gamers spend watching other people play. So today it’s launch Fb.gg – as in the post-competition courtesy of saying “good game” — a destination where viewers can find a collection of all the video game streaming on Facebook. Fb.gg will show video based on the games and streaming celebrities they follow, their Liked Pages and Groups, plus it will display featured creators, esports competitions, and gaming conference events.

Aggregating gaming content could make sure it doesn’t get lost in the fast-moving News Feed. It could be especially helpful for people whose Facebook friends aren’t into the gaming niche. The personalized recommendations based on Facebook activity could help the social network out-curate video-only sites like YouTube and Twitch. And if game streamers feel like they can build a big audience on Facebook, they’ll share there.

Meanwhile, Facebook is opening up its new monetization option to more gaming broadcasters. Facebook is launching the Level Up Program for emerging gaming content creators. Available in the next few months, those with access will be able to take monetary tips from their stream viewers in the form of the Facebook Stars virtual currency that they can redeem for cash. They’ll also get early access to new Facebook livestreaming features and tips on how to build their fan base. Facebook is also rolling out its monthly subscription fan patronage feature test to more gamers in the coming weeks. Gamers can check out the eligibility requirements for these programs here.

Gamers have plenty of options to earn money from YouTube ad revenue shares and Twitch’s tipping options. Facebook needs to ramp these monetization efforts up quickly if it wants to capitalize in the sudden surge in game streaming.

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