Culture juggernaut Hypebeast takes a majority stake in The Berrics to make skating huge again (still)

 The Berrics was started by Steve Berra and Eric Koston (the collective’s name is a portmanteau) as a place for kids to skate without getting hassled on the street. Now, The Berrics is being acquired by Hypebeast and they’re forming a new company “The Berrics Company”, with the express mission of making sure the particular spirit that it was founded to foster in… Read More

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