You are a new translator and you want to get clients to notice you.
The buyer’s journey of marketing is dependent on your potential clients finding and then engaging with you. You can’t wow them with your expertise if they don’t read what you’ve written and then decided to get in touch with you. Three ways to do that are get more email addresses, get more emails opened, and get more click through from your emails.
But how do you do that?
Here are nine sneaky marketing tips to make that most translators don’t use for their marketing campaigns.
Getting more email addresses:
Use a squeeze page, aka landing page
Many businesses use these pages to focus the reader’s attention. Because businesses only have a few seconds to grab the reader’s attention, using these pages will give them the pertinent information quickly. There are ways to get pages, one of which is to use separate domain names that gives great SEO for search ability.
Determine your squeeze page basics
Make sure you use an above the fold design with an attention-grabbing headline. Use ultra-specific, benefit driven bullet points. And don’t forget to have a definite call to action. Whether it’s a button or video, be sure to give them only one action per page. Don’t confuse them with choices. You want only one action on your page.
Use A Bottoms Up Opt In
Instead of giving your reader an in your face experience, you can use the subtlety of putting your optin call to action at the bottom of your squeeze page. This gives a classier look and allows your reader to finish looking at your website before deciding to opt into your email marketing. It’s especially great for content rich pages that have valuable information for their reader to use.
Getting more emails opened:
Use Digg to get proven subject lines
Digg is a tremendous resource to gather information. Especially if you’re looking for proven subject lines. Spend some time at this site and get to know how it works. These headlines are full of potential subject line material and have already proven themselves. There’s no reason to reinvent the wheel.
Use odd numbers in your subject line
There’s something about statistics that really grab a potential client’s attention. Subject lines like, “Why he saved $57,945.35 on…” Be sure to do your homework, probably through the above tip, and come up with an odd number to catch your readers attention.
Use funny or different subject lines
SUBJ: Photos Enclosed Do Not Bend
SUBJ: Why I Love Hotel Bars
SUBJ: I hate technology
SUBJ: One word… Crazy.
These subject lines invoke curiosity or humor and can engage your client to open your email. You can use positive or negative subject lines to accomplish this. Don’t forget to be creative and try different ways. This tip is best used with the first tip. Do your research on a current event or something that people are reading about.
Getting More Click Throughs
Give something away
Everyone loves free and clients looking for translating services are no exception. You have what they want. Give them a taste by giving them a report that tells them what to expect from a translator. Or give away a free meeting. Be sure to call that out in your subject line.
Time your email delivery
Are you utilizing the best time for your clients to read your email? Timing is a big part of when a potential client will read your email. Most research shows that the best time to send an email is 4:30 AM CST on a Tuesday or Thursday. However, if you have a low dollar offer or you want to generate leads, weekends are great for that.
The standard is to put a link to action in your email at least three times. Split your email into thirds, then make sure you have a link in each section. Don’t forget that many email clients will not allow pictures to load, so be sure to have links in the written material as well as the graphics.
There are many more ways to generate leads, get your reader to open your emails and click through to your website. These nine clever marketing tips will jumpstart your client engagement and get more of them to read your emails.
Engaging your readers to get them to use your call to action, then using compelling or eye catching subject lines and finally, planning when your email is delivered and where you plant your click through links are just a few ways to get more paying customers.
What have you used successfully in the past? Have they worked for you?